Foundri was born out of the frustrations experienced by a salesperson who often lost deals due to a lack of suitable inventory or not having the right brand for the customer. This led to wasted time scouring the internet for available units and contacting numerous dealers. Foundri simplifies this process by allowing the purchase of any available inventory, anytime and anywhere, ensuring a smoother and more efficient transaction process.
Jonah Larmor is an automotive entrepreneur based in Vancouver, BC. He is also a Co-Founder of AutoDrive Dealer Services, a modern Canadian warranty and protection platform built to help dealerships increase profitability and deliver better coverage solutions across Powersport, RV, ICE, hybrid, and electric vehicles.
Jonah brings hands-on experience running dealership operations, with a strong understanding of what it takes to drive performance on the ground — from F&I execution to the constant need to turn inventory quickly and keep cash flowing.
He has deep experience in automotive finance, F&I strategy, and dealer development, working closely with some of the largest dealer groups across Canada to improve performance and unlock new revenue streams.
He is passionate about helping dealers move faster, operate more efficiently, and take greater control of their business—while also creating opportunities to use their success to give back and support those in need.
